Creative Director, specialising in technology and business content
Writer, editor and creative director, specialising in technology and business. Experience in media, journalism and advertising. Over 10 years’ experience crafting content on subjects that include business and technology. Agency experience as senior strategist, copywriter and creative director. Passionate about business issues and tech innovation – as seen on TV!
Wunderman UK, Associate Creative Director
May 2018 - Present
Open and collaborative creative director, specialising in B2B and technology content, with a keen eye for carefully crafted copy and creative that connects with data-inspired truths. Clients include Microsoft, EY and Dassault Systèmes.
Wunderman UK, Business and Technology Editor
October 2014 - April 2018
Developing content marketing initiatives based on publishing/journalism models to drive new and existing business. Understanding content and channel optimisation, brand consistency, segmentation and localisation, analytics and meaningful measurement. Working with writers, editors, strategists and creatives to develop content and integrate with traditional marketing campaigns. Clients include Microsoft, Truphone and EY.
Wunderman UK, Senior Copywriter
September 2014 - October 2014
Writing, reviewing and editing social media activity for Microsoft Western Europe, collaborating with internal and external stakeholders to deliver always-on and campaign content that aligns to corporate messaging and brand.
Head of content, Worksnug
February 2011 - May 2014
First employee at WorkSnug, responsible for content and community strategies, as well as website launch and maintenance. Launched WorkSnug blog and podcast, successfully negotiating sponsorship deals for both; wrote and presented effective technology and business content; maintained WorkSnug’s social media presence, as well as its Ambassadors programme.
Head of content, Enterprise Nation
October 2005 - June 2014
Founding member of Enterprise Nation team, responsible for complete digital output, including content, community and e-commerce strategies. Early adoption of blogging and social media responsible for growth in size and engagement of community. Started Twitter chats that trended in the UK, as well as newsletter that reaches over 60,000 small businesses. Project-managed launches of Enterprise Nation website, liaising with stakeholders that included company founder, sponsors and Government.
Freelance, Business and Technology writer
June 2004 - April 2015
Freelance business and technology writer and editor, writing regularly for online small business magazine Enterprise Nation and mobile tech blog WorkSnug Mobilizer. Appearing regularly on TV as a tech expert - London Live, BBC, Channel 4.
The Funk: A Cultural Response to the Disappointments of Post-Civil Rights Era America
Thrills: Michael Jackson, MTV and Multi-Platinum Success
BA Hons, American Studies
Graduated July 2004
University of California, Davis
BA Hons, Education Abroad Programme
Graduated July 2003